E-commerce enters the mores in Mauritius

13/06/2020
by Thierry SALORD
Shopping online Mauritius

Online shopping in Mauritius

For several years Mauritius has been developing its activities on the Internet. The containment due to the COVID 19 pandemic revealed a rapidly growing need in terms of e-commerce and an acceleration of online shopping services accompanied by home delivery.

Even if until now, shopping habits on the Internet were not yet very developed, it is now certain that Mauritius is exploding its digital offers based particularly on online commerce.

The growing popularity of e-commerce is making headway and many customers are rushing to the web to shop online!

IT development companies have rushed into this breach, thus offering an opportunity to change mentalities and democratize online shopping in Mauritius.

In addition, the number of Mauritians with a credit card allowing them to pay for their online purchases has increased sharply over the last decade, thus favoring frequentation of e-commerce sites.

Beyond the growth of credit card holders, other payment methods have enriched the process such as Juice by MCB, Mips, not to mention the inevitable Paypal known worldwide, but previously banned in Mauritius which finally opened its services for Mauritians.

Online shopping sites are now an integral part of the landscape and communication around these services is growing exponentially.

 

The digital evolution

One thing is certain, this digital evolution will not stop there. Many value-added services enrich this cyber landscape to promote the civic life of Mauritians.

Beyond the banks which for several years now have set up Internet banking allowing customers to consult their bank accounts and make transfers, the public services have also developed several platforms facilitating administrative procedures such as EDB for l 'Obtaining Mauritian resident permits or licenses, online services for the taxi sector are underway, and many other developments will be launched in near future.

The digital age is therefore well and truly underway in Mauritius with an exponential surge!

Automatic update of your catalog on kazystore.com

16/05/2020
by Thierry SALORD

Automatic update of your catalog on kazystore.com

You already have an e-commerce website on a platform such as WordPresse (Woocommerce), Shopify, Prestashop, Magento,…

Your main concern is stock management and updating prices!

Indeed, entrusting your products for sale on an external platform such as kazystore.com leads to managing the price list and stocks on several interfaces, it is effectively a management issue and a waste of time for the supplier.

But kazystore.com offers you a solution!

 

A new communication interface:

Ornamentally when you entrust your products for sale on the kazystore.com marketplace, our new inter-boutique communication interface allows you to manage your products on your own interface without worrying about updating stocks and prices on kazystore. com

These operations are now automated!

To automatically interact with the kazystore.com sales platform, simply extract a file containing the price list and the stock from your own store, whenever you need it.

Kazystore.com will periodically read your file and update your price list on the platform.

 

The file formats accepted by kazystore.com:

  • XLS format
  • XLSX format
  • XML format
  • YML format

Automatic update of your catalog on kazystore.com

Each time kazystore.com sells one of your products, you receive an order email and you can find this order in your private backoffice on kazystore.com.

Then simply update your stock in your store or in your CRM and automatically send a new file to kazystore.com containing the new stocks.

Kazystore.com will then read your file in the chosen directory on your system and will instantly update prices and stocks.

 

Interface your CRM with kazystore.com

If your commercial activity is managed by a CRM, you can extract from your CRM management system an update file which you will deposit in a directory readable by an "http" request and which kazystore.com will be able to read periodically for the update. day of your catalog on our sales platform.

Price and inventory management is no longer an obstacle to sell your products on kazystore.com

Buy online Mauritius

11/05/2020
by Thierry SALORD
Buy online Mauritius

Online shopping in Mauritius

E-commerce in Mauritius is booming, as announced by the Minister of Commerce, Yogida Sawmynaden many operators now offer consumers to shop online by paying contactless and generally ensuring home delivery.

In 2018, Europe generated 547 billion euros in turnover in e-commerce!

We are a long way from the 90s when the infancy of the Internet timidly developed e-commerce at that time.

Mauritius is now riding the wave of innovation which, with the containment factor due to the Covid-19 has certainly accelerated the process, is taking an increased acceleration which will propel e-commerce platforms to the forefront.

Of course, e-commerce has come at an acceleration with the effect of containment. Difficult to shop in the middle of a lockdown period.

Data security and privacy concerns are now well protected and online shopping is more secure than ever. The almost compulsory SSL certificates on an E-commerce site and highly recommended by Google are a guarantee of quality.

The advantages of online shopping in Mauritius

With just a few clicks, you can find what you are looking for effortlessly at any time of the day or night. From home or during a break at your workplace, you can order everything you want online!

You pay for your purchases securely and are informed in real time of home delivery times.

Considerable time savings when compared to traditional shopping.

Some men, as we know, will be delighted not to have to accompany their wife or companion for shopping or to survey the shops.

With e-commerce, we avoid unnecessary travel and save money!

Mauritians are now going to try a new attractive experience, that of online shopping!

Why choose KazyStore.com?

23/04/2020
by Thierry SALORD
Why choose KazyStore.com?

Why choose Kazystore as your sales platform?

Indeed, this is the question that we can ask ourselves when, in the current context, seeing a plethora of e-commerce platforms flourish in Mauritius.

Kazystore was developed by ASSETSET LTD, a specialist in digital development and marketing in Mauritius.
The entire development of Kazystore has been studied to undertake optimal natural referencing in order to obtain increased visibility on search engines and particularly on Google.

The actors of ASSETSET LTD have been working in the web sphere for more than 20 years. These years of experience have made it possible to acquire high added value in terms of positioning and digital marketing.

Choosing Kazystore as a sales platform means having the assurance of dynamic marketing of this sales platform without putting a strain on your budget. The assurance of having optimal visibility of your products and services on the Kazystore marketplace.

In just a few days of existence, KazyStore has already risen to the first page of Google:

position de kazystore.com sur Google
As the new arrivals suppliers to the Kazystore platform in Mauritius, there is no doubt that its positioning will be strengthened.

This is why choosing Kazystore is the certainty of having to deal with experienced professionals to boost your sales. Develop your image and increase your market penetration tenfold.

Being present hard Kazystore, contrary to what many think, it is not to be inserted between you and the end customer but it is to bring you an additional belly channel and a visibility that you do not have in your own organization current.

Good sales on Kazystore!

 

Shopping online in Mauritius

18/04/2020
by Thierry SALORD
Shopping online in Mauritius

Shopping online in Mauritius

You are a Mauritian, on vacation in Mauritius, or residing in the year and you are looking for a simple way to enjoy the idyllic life on the island by spending as little time as possible on unpleasant tasks like going shopping in a supermarket !

Indeed, buying your products at the supermarket requires moving around, spending time on the shelves, standing in line which can be endless at the checkout, putting your groceries in the trunk of your car, and I ignore all the details!

No more hassle, now you can do your shopping online in Mauritius!

Indeed, the Kazystore.com marketplace is an online supermarket where you will be able to find all the products you need to do your shopping online.

Comfortably installed at home, from your computer or mobile phone, choose the products you want to add to the cart, do your shopping online with confidence taking your time.

Once all your shopping is done, all you have to do is pay by bank card on a completely secure payment system and choose your delivery method.

Generally delivered within 24 to 48 hours, the delivery of your products can be done either at home or in store pick-up according to what the suppliers of kazystore.com offer.

The advantage of shopping online in Mauritius is that you find your favorite merchants together on a single sales platform for individuals.

Mauritian traders open 24/7 on kazystore.com which allows you to shop at any time of the day or night!

A multitude of products that you can buy from your favorite Mauritian merchants comfortably installed on your sofa!

Home delivery in Mauritius

18/04/2020
by Thierry SALORD
Livraison à domicile surl'île Maurice

Your online shopping is easy!

No more shopping chores on Saturday in crowded supermarkets where you have turned endlessly to find a parking space. No more full shopping cart that you have to rage in the trunk of the car and then have to carry to your home. Enjoy the joy of shopping online at kazystore.com

It is such a pleasure to be able to have all your purchases delivered to your home and when your delivery arrives within 24 to 48 hours it is even better!

On KazyStore, you can order your products and have your groceries delivered to your home (for merchants who have chosen this delivery method).

When you do your shopping try to think of all of them. It's easier to place your order from your mobile phone, Mac, PC or tablet, comfortably installed at home, you have all your time to do your shopping well without the turmoil of supermarkets.

All the merchants present on KazyStore have set up delivery methods by geographic sector organized by district in Mauritius. Some of them will only be able to deliver to certain Mauritian districts while others will deliver to you all over the island. You will be informed when ordering the delivery areas of each KazyStore supplier. However, for the most part, they will offer to collect your groceries in store or in warehouse.

With the home delivery service, everything becomes easier for the consumer who can then reorganize his daily life without constraint.

On KazyStore, via the integrated messaging system, you also have the possibility of contacting merchants directly to ask them your questions, ask them for additional information on the products or your delivery.

The objectives of KazyStore are to provide its users with a wide range of online products for the whole family, to negotiate with merchants for promotional offers, to inform you of new products to regularly enrich the product ranges offered.

With KazyStore, you have all the good reasons to shop online with home delivery in Mauritius.

The success of the marketplace model

06/04/2020
by Thierry SALORD
marketplace île Maurice

The marketplace model: a success!

E-commerce is currently experiencing its first major revolution: the emergence of marketplaces. Since the first online transactions in 1994 and the first pizzas ordered via the internet, thousands of e-commerce sites have been created to surf this new distribution channel.

succès de marketplaces

More than 4 million e-commerce sites worldwide now attract more than 50% of sales. Because, since last year, an intruder has invited himself on the first step of the podium: the market place!

In 2017, the 14,000 marketplaces listed in the world exceeded in volume the turnover recorded on traditional e-commerce sites. Passing the baton, all of which must be taken.

 

Marketplaces indeed offer enormous advantages.


The most obvious is the depth of the offer. In the desire to create the largest supermarket in Mauritius, we cannot achieve this without resorting to third-party suppliers and producers.

It is just impossible, in a classic e-commerce model, to want to store all of the country's production. On the other hand, by relying on local suppliers and producers, we can hope to achieve this.

The revolutionary vector: being able to involve suppliers in the sales process.

Finally, the marketplace, because it brings together thousands, if not millions, of professional sellers on a single platform, greatly increasing online visibility. What does a seller do on Le Bon Coin? He immediately shares his announcement on as many social networks as possible. Ditto for sellers of marketplaces.

All these advantages are now reflected in the figures. Almost 30% of the business volume of e-merchants in France is now produced by these marketplaces and 27% of SMEs / VSEs have chosen to sell on market places. This boom is just as sudden as it is inexorable.

In order to better understand the craze for marketplaces, this article will focus on presenting the model and its particularities, and examining its potential compared to traditional e-commerce. Through concrete examples, we will see how the marketplace adapts to any type of activity and what are the main economic models. After studying a few success stories, you will discover the key success factors to ensure the growth and sustainability of your business.

What is a Marketplace

06/04/2020
by Thierry SALORD
marketplace Mauritius

What is a Marketplace?

The marketplace, also known as a marketplace or multi-seller platform, is an online commercial intermediation service, regulated by a legal field, leading to online banking and payment services for remuneration or an economic advantage. More generally, it is a tripartite e-commerce site in which three main players meet: the marketplace operator, sellers and buyers, professional or not.

Fonctionnement Marketplace

Depending on its format and model, a marketplace can be compared to the regrouping of several stores in a shopping center, to a specialized activity area bringing together several outlets in the same sector or even to a shopping street bringing together traders from a city. The concentration of stores within these “physical market places” represents a strength, attracts more visitors and ultimately benefits everyone… These characteristics are confirmed in the context of digital marketplaces!

Marketplaces make it possible to sell products, but also services, and connect professional sellers to their audience, but also consumers to other consumers. The scope of marketplaces is therefore wide. There are around a thousand in France, a figure that should quadruple before 2020.

MARKETPLACE ACTORS: A WIN WIN WIN TRIO

 

marketlace île Maurice

THE SELLER, VECTOR OF THE OFFER ON THE MARKET PLACE

ROLE:

  • Integrate its products and services on the marketplace
  • Offer the best prices
  • Manage stocks, shipments, delivery and returns

CHALLENGES:

  • Respect the requirements of the marketplace: rules, selection criteria, quality of the content provided, etc.
  • Stay competitive
  • Stand out from other sellers
  • Ensure the sales promise in terms of product quality and logistics services

 

BENEFITS :

  • Increase your visibility on the internet and reach a wider audience Multiply your sales
  • Win new customers
  • Add a new distribution channel
  • Delegate a large part of marketing to the marketplace operator

 

THE BUYER, CONSUMER AT THE HEART OF CONCERNS

ROLE:

  • Choose and order products and services at the best price
  • Evaluate sellers
  • Benefit from standard e-commerce services, including product returns

 

BENEFITS :

  • Benefit from a wider choice than in a physical store or on a site
  • traditional e-commerce
  • Simply compare the different offers Access more attractive prices thanks to the competition between sellers
  • Save time in finding and ordering products and services

 

THE MARKETPLACE OPERATOR, THIRD-PARTY CONFIDENCE

ROLE:

  • Define the rules to follow on the marketplace and the legal framework
  • Administer the platform
  • Moderate the content offered by sellers
  • Bring qualified traffic to sellers
  • Offer a wide offer to buyers.
  • Ensure transaction security


CHALLENGES:

  • Attract and retain buyers
  • Maintain trust between the parties
  • Control costs to maintain high profitability.

 

BENEFITS :

  • Multiplied offer at lower cost
  • SEO optimized in relation to the size of the offer
  • Competitiveness thanks to merchant offers
  • Possibility of sourcing products at lower cost

 

2 tips to properly present your products

25/01/2019
by Thierry SALORD
présenter son produit sur KazyStore île Maurice

Present your products well

Adam owns a business. He sells food products in his small downtown shop. To facilitate purchases and attract more customers, Adam also opens an online store. Soon, however, he encountered a problem: the products sold well in his grocery store, but his online store did not bring in new customers or additional turnover.

Adam actually has a fairly simple problem: he hasn't presented his products well!

He quickly took product photos on his smartphone and copied the poor descriptions from the manufacturer's website. To attract more visitors to the online store and convert them into customers, Adam must make the effort to present his products in the right way.

While in physical stores, people can see the real products and hold them in their hands, in online stores, they see the products as pictures. Also, in physical stores, people can talk to the seller and find out the features and benefits of the product - in online stores, they have to rely on product descriptions.

In this article, we are going to talk about two key things that you need to take into account when presenting your products in your online storefront: product images and product descriptions.

 

1. Make your products look attractive in the pictures

In physical stores, customers can store and try products before purchasing. When customers can see a product in real life and hold it in their hands, it weighs the balance in favor of the seller.

In online stores, people obviously can't try your products the same way. This is why you should bring your online shoppers as close as possible to that feeling of seeing your product, just like in a physical store. Professional product photos taken from different angles will help you.

The easiest way to get professional photos is to hire a professional photographer with a studio. Hiring a photographer can be expensive, but you get results in the quickest and easiest way. However, if you have budgetary considerations, it is still possible to take photos of cool products yourself.

 

Remember to remember three things:

  • Use a neutral color background,
  • Place the product on a support,
  • Make sure the product is well lit and does not leave strange shadows.
  • You don't need tons of expensive equipment to take great product photos, but you do need a few accessories: A DSLR or mirrorless camera or a smartphone with a good camera (the iPhone 5S and newer will do)

    A suitable colored background (choose between white, gray and black)
  • A tripod for your camera or smartphone to keep it stable
  • A light source (soft light from a window in cloudy weather is perfect). You can also build a light box yourself.
  • A reflector to reflect soft light from the main light source
  • An image editor like GIMP to edit photos: crop, brighten or brighten. It is free and more than enough for basic photo editing.

Look at these well-lit and detailed photos. Don't they already make your mouth water?

yumbles-fin.png

 

 

2. Compose descriptions of products that sell, not just describe

Having attractive product photos is only half the battle. Product descriptions are also important: from a description, a customer understands whether the product can meet his expectations or not. That is why product descriptions should not just describe, they should tell a customer that it is absolutely the product they are looking for and why.

While every product solves a problem, different products require different approaches to writing descriptions. Here are eight guidelines on how to compose good descriptions of products that sell:

Describe the benefits of the product comprehensively. Clearly describe the benefits of the product without excessive technical words and terms. For example, don't write that this electric guitar has a single coil pickup. Instead, talk about what a customer gets from this: "This electric guitar is suitable for melodic solos and slamming riffs". That's all a customer should know.

Do not speak to the customer with false phrases and stupid jokes. Nowadays, everyone is used to this kind of argument such as "this smartphone is developed by leading professionals and uses the latest innovative technologies". You don't have to say things like that because you can't prove anything with facts. People don't believe your words, as beautiful as they are, unless you prove them with facts.

Customize product descriptions. First, decide who is your ideal client or persona. Then speak directly to your ideal client as if they were standing in front of you. Use the words and type of speech that your ideal client uses. Talk to your customer.

Use words that call for pleasant feelings. Words like "crisp", "creamy" and "smooth" will drive a customer to buy because they want to feel these feelings. Be careful not to abuse these kinds of words.

Entertain the customer with a short story. Tell the customer a captivating story about your product. One paragraph is enough to relax the customer and keep him longer on the product page.

Let the customer's imagination work for you. When reading a product description, the customer should feel that they already own the product. Tell the customer what will happen and how their life will change when they receive the product. Sell ​​a dream.

Show the customer that the product is in high demand. People prefer popular products. Before buying, customers usually read reviews and look for testimonials from real people. Add a testimonial from a satisfied customer to the product description, and attach a photo of that customer. You can also write that the product is this month's best seller.

Think about the structure of a description. Writing a long description in plain text is a bad idea. There is a better chance that a client will read the full description if you keep it short, well structured and well formatted. Divide the text into paragraphs, add headers, choose a larger font size, and format everything. Kind of like the way we did here, for example.

I hope you find our tips useful and that you can attract more customers with cool product images and great product descriptions!

 

Subscription plans for our suppliers

25/01/2017
by Thierry SALORD

Subscription plans for kazystore.com providersplan abonnement fournisseurs KazyStore île Maurice

Another feature of KazyStore.com that deserves mention is supplier subscription plans.

Why you need a supplier subscription

On our marketplace, we authorize suppliers and producers to sell their products in Mauritius. We offer this service to you with two options: monthly billing for a service and applying transaction fees to each product sale.
The subscription model:

Predictability. Our suppliers pay a fixed subscription: The amount of the monthly subscription is fixed and they can therefore establish a more precise budget.

Simplified pricing. With subscription plans, our suppliers always know how much they are paying and what figure they are developing. Subscriptions give our marketplace transparent pricing.

Loyalty of our suppliers. With the subscription model, our suppliers are more likely to stay with us and increase their income.

Email marketing is known as the most effective advertising method. With the subscription model, we can easily collect the email addresses of your target audience. Having a subscriber base, we can showcase our suppliers and their products.

Flexibility. You can choose the plan that's right for you to find the best combinations of monthly fees and transaction fees. You can also easily switch to another plan without loss of investment.

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